时间:2020-01-04 来源:银行考试网



TO: Marketing staff

FROM: Jonathan Blair

DATE: August 22

RE: New Advertising Campaign

We are very excited about our new lineofinfant clothes this year.Thefollowing will giveyou a general outlineofthemarketing strategies we have plannedtohelp promote our new clothes. As you all know, this is our first attempt in this market, and we are anticipating great results. Andtoaddtothis, we have put together our biggest and most expensive ad campaign in severalofthecountry’s largest media.


A thirty-second commercial on 3 of the largest networks during primetime hours (7-9 p.m.) for three months. A total of 4 showings on each station daily. Also 5 showings between 9-11 p.m. on Saturdays and 6 showings on Sundays.


Will feature a three-page advertisement complete with colorful illustrations and discount coupons. Will be inserted into the middle of all major newspapers in the city on weekend editions for two months.



Advertising posters on major routes around the city. A total of 5000 posters will be posted for I month.

Everyone is encouragedtosubmit comments and ideastotheMarketing Department.

51. What is the main purpose of the memorandum?

A. To recruit talented people to work on an advertising project

B. To announce the company’s future plans

C. To inform the staff members about a televisiondocumentary

D. To find a model spokesperson for the posters

52. Who is the target audience for the new products being launched?

A. Babies

B. Children

C. Adults

D. Seniors

53. What can be inferred from the memorandum?

A.Local television is airing a special on the company.

B.The companyis breaking into a new market.

C. An article about the company has been printed inthe local newspaper.

D.The subway and bus strikes will affect the company.

54. How many times will the ad be aired on a weekday on one station?

A.3 times

B.4 times

C.5 times

D.6 times

55. Which of the following isNOTtrue about the newspaper ad?

A.It will be printed in various colors.

B.It willbe featured on the front page.

C.It willoffer discount vouchers.

D.It willbe included in the weekend editions.

Could the bad old days of economic decline be about to return? Since OPEC agreed to supply-cuts in March, the price of crude oil has jumped to almost $26 a barrel, up from less than $10 last December. This near-tripling of oil prices calls up scary memories of the 1973 oil shock, when prices quadrupled, and 1979-1980, when they also almost tripled. Both previous shocks resulted in double-digit inflation and global economic decline. So where are the headlines warning of gloom and doom this time?

The oil price was given another push up this week when Iraq suspended oil exports. Strengthening economic growth, at the same time as winter grips the northern hemisphere, could push the price higher still in the short term。

Yet there are good reasons to expect the economic consequences now to be less severe than in the 1970s. In most countries the cost of crude oil now accounts for a smaller share of the price of petrol than it did in the 1970s. In Europe, taxes account for up to four-fifths of the retail price, so even quite big changes in the price of crude have a more muted effect on pump prices than in the past。

Rich economies are also less dependent on oil than they were, and so less sensitive to swings in the oil price. Energy conservation, a shift to other fuels and a decline in the importance of heavy, energy-intensive industries have reduced oil consumption. Software, consultancy and mobile telephones use far less oil than steel or car production. For each dollar of GDP (inconstant prices) rich economies now use nearly 50% less oil than in 1973. The OECD estimates in its latest Economic Outlook that, if oil prices averaged $22 a barrel for a full year, compared with $13 in 1998, this would increase the oil import bill in rich economies by only 0.25-0.5% of GDP. That is less than one-quarter of the income loss in 1974 or 1980. On the other hand, oil-importing emerging economies—to which heavy industry has shifted—have become more energy-intensive, and so could be more seriously squeezed。

One more reason not to lose sleep over the rise in oil prices is that, unlike the rises in the 1970s, it has not occurred against the background of general commodity-price inflation and global excess demand. A sizable portion of the world is only just emerging from economic decline. The Economist's commodity price index is broadly unchanging from a year ago. In 1973 commodity prices jumped by 70%, and in 1979 by almost 30%。

56. The main reason for the latest rise of oil price is_____

A. global inflation.

B. reduction in supply.

C. fast growth in economy.

D. Iraq's suspension of exports.

57. It can be inferred from the text that the retail price of petrol will go up dramatically if____

A. price of crude rises.

B. commodity prices rise.

C. consumption rises.

D. oil taxes rise.

58. The estimates in Economic Outlook show that in rich countries

A. heavy industry becomes more energy-intensive。

B. income loss mainly results from fluctuating crude oil prices.

C. manufacturing industry has been seriously squeezed.

D. oil price changes have no significant impact on GDP.

59. We can draw a conclusion from the text that_____

A. oil-price shocks are less shocking now.

B. inflation seems irrelevant to oil-price shocks.

C. energy conservation can keep down the oil prices.

D. the price rise of crude leads to the shrinking of heavy industry.

60. From the text we can see that the writer seems_____

A. optimistic.

B. sensitive.

C. gloomy.

D. scared.

From: Paul Rooney rooneyhoy@speedmail.com

To: Green Mountain Stationery, Inc pgmountain@qmail.com

I have been purchasing various products through your catalog for many years. For the most part, I’ve been quite satisfied. However, I recently ordered a case of 1,000 envelopes for my business and am extremely disappointed.

First of all, the envelopes I received differ from the description in your catalog. They are supposed to be nine inches long, but the envelopes I received are six inches long. Second, the adhesive on the envelops is defective. I attempted to use a dozen of them, and none of them remained properly sealed.

At the very least, I would like a refund for the full cost of these envelopes, along with the shipping charge. The total amount I paid was $34.68. Furthermore, the inspection sticker on the carton states that the product was inspected at your Burlington warehouse. I would like to know how this mistake occurred and request your assurance that this sort of thing will not happen again in the future. Otherwise, I am afraid that I will have to take my business elsewhere.

From: Sharon Park pgreeenmountain@qmail.com

To: Paul Rooney rooneyhoy@speedmail.com

Dear Mr.Rooney,

My name is Sharon Park, and I am the director of quality control at Green Mountain Stationery. Inc. I was recently made aware of your complaint by one of our customer service representatives.

I would like to start by apologizing for any inconvenience you may have experience. Our accounting department will issue you a full refund of $34.68 for the defective envelopes. We would also like to offer you a $50 gift certificate that can be used with the purchase of any product in our catalog.

I must acknowledge that there have been some problems with inspections in our Burlington warehouse. To deal with this issue, the company has decided that the entire inspecting staff will take part in an intensive re-training program. We will review our procedures to identify anything that needs to be improved.

I have forwarded your message to our entire management team, to ensure that this issue will not be overlooked. I am sorry that we have disappointed you, and I sincerely hope you continue to purchase our products. I’m sure this was a one-time incident that will not happen again. Please don’t hesitate to contact me directly in the future if you have any questions or concerns.


Sharon Park

61. What did Mr. Rooney purchase from Green Mountain Stationery?

A. Glue

B. Boxes

C. Paper

D. Envelopes

62. What was different from the product in the catalog?

A. Size

B. Color

C. Quantity

D. Shape

63. What else does Ms. Park offer to Mr. Rooney?

A. Replacement of the product he ordered

B. Voucher for the purchase of any product

C. Free shipping on his next order

D. A tour of the Burlington warehouse

64. Who is going to be re-trained?

A. The director of quality control

B. The entire management team

C. The whole inspecting staff

D. The customer service representative

65. Which of the following does Ms.Park NOT do?

A. Send a replacement product

B. Forward the email to the management

C. Inform to contact her directly anytime

D. Reassure that it was a one-time incident

Dear Disney,

Last weekend, the four members of my family spent an enjoyable holiday at the Magic Kingdom—Disneyland. And one event made our visit seem truly magical.

We got to the front of the line at Space Mountain, only to find out that our little daughter Gloria couldn't take her ice-cream on the ride. We were so excited that we all forgot ice-cream was not allowed on the ride.

Gloria broke into tears and we all had no idea what to do. Then Murphy, one of the staff members, came over. She bent down and told Gloria that she would hold the ice-cream for her and give it to her when she finished the ride. Gloria said, "Promise?" Then she gave Murphy her ice-cream, and she completely enjoyed the ride.

Sure enough, as we walked out the exit, there was Gloria's new friend with "her" ice-cream. Now you and I both know what happened, because we know that an ice-cream won't last twenty minutes on a summer afternoon in Florida. Murphy knew what time we would get off the ride; she went to the nearest shop and bought a brand-new ice-cream thirty seconds before we walked out the exit. Gloria said, "Thank you," but I'm sure she thought it was the same ice-cream.

We know that someone tried hard to make our visit special. Thanks so much for going above and beyond!

Your fan,

Carmen Rivera

66. The family's visit to the Magic Kingdom was _____.

A. helpful

B. awful

C. frightening

D. amazing

67. Before the ride, Gloria cried because _____.

A. she couldn't find her parents in the line

B. she was too little to take the ride

C. she couldn't take her ice-cream on the ride

D. she had to wait for twenty minutes

68. Murphy was waiting for Gloria _____ after the ride.

A. in the ice-cream shop

B. at the exit

C. in the front of the line

D. at the entrance

69. In order to keep the promise, Murphy _____.

A. took Gloria to the nearest shop

B. asked her new friend to help Gloria

C. helped Gloria get off the ride

D. bought a new ice-cream for Gloria

70. Carmen Rivera wrote the letter to _____.

A. order ice-creams

B. promise to visit again

C. express her thanks

D. give some suggestions


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